5 tips to adapt recommendation marketing to any business

5 tips to adapt recommendation marketing to any business

According to a recent study by Nielsen, 78% of Europeans take into account the opinions of their relatives when formalizing a purchase. In this way, the word of mouth imposes itself on other advertising and marketing formulas such as the opinions expressed on the web about the product that we are going to acquire, in which 60% of those consulted trust, and the reliability of the web pages of each company, valued at 54%.

Recommendation marketing is the solution to improve the sales strategy of many online businesses since the recommendations of our relatives, friends and acquaintances have become key pieces for buyers to decide to finalize the transaction in the digital world.

Although recommendation marketing is an upward trend, 50% of companies say they do not know how to start in this type of strategy and 67% do not have a recommendation program. Thus, with the aim of facilitating access to a reference strategy, Fulltip, a mobile application focused on recommendation marketing, includes 5 tips for adapting recommendation marketing to your business:

  1. Use micro-influencers.

It is a fundamental tool of digital business. Using micro-influencers is cheaper than establishing a relationship with an influencer with many followers. In addition, it is a good tactic to delve into this digital strategy since probably the recommendations of our influencer will have more engagement in the public because the quality of the followers is usually higher.

  1. Look for brand ambassadors.

In the event that your sales volume is not too large, you can find among your customers those most loyal to give them special privileges in the purchase of products. With this you will reinforce your brand image and, probably, you will gain recommendations.

  1. Lean on companies that already work in the recommendation marketing sector.

One way to delve into this strategy is to work together with specialized companies. One example is Fulltip, the companies sign an agreement with this mobile application to make them reach customers interested in their products. After that, the companies contact potential buyers to offer them personalized offers. It is the fastest way to start, try and get the first results.

  1. It uses a WIN-WIN approach.

Involve your recommenders of your successes and benefits. When customers feel part of the growth of a company, it improves their loyalty. In addition, they will value the product better and recommend it to more people.

  1. Take care of your customers.

Referral marketing is based on word of mouth, which is why the opinion they have about your business is fundamental. A bad review can damage our image, so the treatment and care of our customers is essential. If you already have a good opinion of us, thank them and make them personalized offers. If, on the contrary, you find a negative opinion, try to solve the problem that generated it and offer a voucher or discount that motivates you to give you a second chance.

There is no doubt that with the recommendation marketing everyone wins. Users who recommend receive a direct financial reward, customers get personalized offers on the product in which they are interested and companies grow sales because, according to an analysis, B2B companies that work on the basis of references have 70% more of conversion rate and close 69% faster sales. However, despite the fact that success is guaranteed, these are long-term strategies, so the results are not immediate.



Generally, when people want to keep their carpet clean, they start with the vacuum cleaner, but this is not the right thing to do, as there are different very useful guidelines for cleaning carpets, such as removing their stains and coping. to numerous problems that sometimes arise when cleaning them. One should know that in old carpets, they tend to accumulate stains and therefore over time, they have a dismal aspect. For this reason, regular cleaning can illuminate the carpet and remove all stains. Modern cleaning solutions, as well as stain removers, contain a large amount of aggressive chemicals and emit strong odors. Therefore, with only a few common household products, it is enough to effectively clean the carpets.


It is recommended to vacuum the carpets, every week or every two weeks, on both sides. If you live in places with a lot of pollution or traffic, it is best to vacuum them every three or four days. If you frequently vacuum the carpets of your home you can prolong the life of these, since when cleaning them we prevent the accumulation of sand particles. When vacuuming, the fibers of the carpets are not cut and remain intact, so one of the best options to clean them is the vacuum cleaner. So that the carpets do not get dirty a lot, the ideal would be to also clean the surrounding baseboards and radiators of difficult access.

Once a year, it is very advisable to turn the carpets 180 degrees, for this, take the ends of the carpet and place them at the opposite end of the one that we had previously. In this way, we get the carpet to wear evenly. It is also advisable to move the furniture that we have on top of it, to maintain a perfect appearance.

Let’s go with some tips :

1. Carpets should not be folded, but rolled, so that the carpet does not have creases or wrinkles and look perfect.

If we want to get a better cleaning, we should try to buy a professional carpet cleaner. You can also rent a professional vacuum cleaner to remove dirt better, these types of machines are designed to vacuum well carpets and upholstery.

2. If a carpet gets wet from a flood or gets wet from the spill of a liquid, it is advisable to go to a professional carpet cleaner in order to avoid damage.

3. To vacuum well a carpet we have to divide it into parts, for this we have to divide the floor into quadrants, and go vacuuming the carpet by quadrants.

Plush carpets are the dirtiest accumulate, as dirt is embedded deep in the fibers they contain. That is why vacuuming once is not enough, it is advisable to vacuum them a couple of times and slowly to suck up the dirt on the floor.

4. It is advisable to apply special cleaners on the floor, for new carpets or that have been recently cleaned. Be sure to follow the recommendations of the manufacturers and do it with a professional team, using the recommended techniques.

To combat odors, add baking soda to the steam appliance, which you use to clean carpets.

5. To remove a liquid stain on a carpet, you must first dry the stain, then rinse it thoroughly with clean water. After that, dry again. Never rub the carpet, because it risks damaging the fibers or allowing the spill to spread further.

Water-soluble stains, such as alcoholic beverages, berries, dung, food dyes, ice cream, sauces, jam, milk, mud, ink or paint, should be cleaned with a solution of 1/4 teaspoon of bleach without detergent mixed with 32 ml of white vinegar, mixed in a container.

6. The liquid that can stain the carpet , such as blood, chocolate, tea, coffee, mustard or wine can be removed with the help of 1 tablespoon ammonia, plus 1 cup water, mixed both in a container, this mixture is not valid for wool carpets.

7. The grease, the oil and the wax , are very difficult to remove, almost impossible, in this case we would put a paper towel in the stain, to dry them.

8. As for cigarette burns , they can be removed by rubbing the hair of the carpet gently with a dull knife.

9. The glue or glue is cleaned with a soft cloth with alcohol, pressed into the affected area. The glue residue will be cleaned immediately.

Who is the most read author in the world?


Surely you have set your eyes on his work many times, although you have never heard of him. The Londoner Matthew Carter (1937) is responsible for more than thirty typographical sources , but reached the Olympus of his profession with the Georgia and Verdana families.

Designed by order of Microsoft, Carter thought specifically to be readable on the screen of a computer.

Before, you worked with typefaces from the printed field or they were rudimentary characters used in the computer interfaces. In the mid-90s they became part of the Explorer browser, and with it, in the homes of millions of people.

Carter also designed fonts on demand for major magazines and newspapers of United States : The New York Times, Wired, Time, Boston Globe, The Washington Post ……